Church of the Customer: Hispanic word of mouth

Church of the Customer: Hispanic word of mouth: "Hispanic word of mouth
Hispanics are 40% more likely than non-Hispanics to tell a friend to avoid a store where they are treated rudely.
That's according to a new study, which says Hispanic customers typically are more passionate in their relationships with brands than customers of non-Hispanic descent. The study's authors suggest that marketers appealing to Hispanic households focus on delighting these customers than the general U.S. market.
One thing not explained in the study: why Hispanics are more loyal and more likely to tell friends about poor experiences. Perhaps that's explained in the authors' new book."


Lo que dice es que los hispanos no tenemos pelos en la lengua... lol

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